With the rise in Internet penetration level at the core of the population, the possibility to market goods and services rises. For the digital retailers, goods and services can be broadly categorized as semi-luxury or luxury one. Internet is a cost effective medium to reach to the hard to reach population and therefore it opens up the possibility of expansion of business. In the following data and diagram we have tried to depict the projected figure as to how the market can be tapped increasing the Internet penetration level.

In the second diagram, one can easily visualize the possibility of the Internet market expansion with the rising trend in penetration level. A largest part of the Asian market is yet to be tapped followed by Europe.

Finally we have tried to present a shopping trend between the age groups in US market. This shows that with the rise in the age group, people tend to buy more luxury goods through online medium.